A Vertical Start into Coffee Market

Claudio Marty and his wife, Yesenia Rosero, have successfully invested in difficult times. What began as a start-up a good two years ago today supplies private and business customers across the country with one of the most sustainable coffees in Switzerland.

Agrifuturo takes fair trade to a new level. The Altorf-based company purchases green coffee directly from the farms and even operates its own cultivation business in Colombia. In doing so, the company bypasses an inflated retail chain and can pay a much higher price than usual for green coffee. In return, the producers can rely on quality instead of size. All processing including packaging and distribution takes place in Altdorf. The coffee is therefore characterized by a special regionality as well as social and economic sustainability. “For example, we are currently working on being able to deliver unpackaged coffee to larger customers,” says Claudio Marty.